Meetings, Expositions, Events & Conventions: An Introduction to the Industry (3rd Edition)
George G.
Fenich (Author)
Editorial Reviews
Product Description
The Meetings,
Expositions, Events, and Conventions industry continues to
grow and garner increasing attention from the hospitality industry, communities,
and college faculty. With a broad view of the industry, MEETINGS,
EXPOSITIONS, EVENTS & CONVENTIONS, 3/e moves beyond just one
segment to include all aspects related to the MEEC industry. Developed
as a collaborative work, the text features contributions from some of the best
and most notable practitioners and educators in the field. (Using
the Delphi method, even the text’s topics were
selected based on industry input.) Now in its third edition, this revision
features over 30 new case studies, the latest statistics and a new chapter
devoted to green meetings and social responsibility.
Product Details
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